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The Body Bottle concept actually arose from one of those 'a
ha!' moments. This particular time it stemmed from running
in the hot summer days of Columbus, Ohio earlier in the decade,
in preparation for the Columbus Marathon. Trying to stay hydrated
required either setting up water bottles along our regular
long-run routes or dealing with the existing hydration products
on the market.
Water bladder backpacks were too uncomfortable and reminiscent
of the days in grade school when racing to catch the school
bus was hampered by a backpack full of books constricting
the shoulders. Add the irregular bouncing and the experience
is uncomfortable after the first step. Water bottle belts
allowed for a better rhythm but still bounced much after bottles
emptied, and of course they too are reminiscent of a time
long gone - as they are aesthetically similar to fanny packs!
Similarly, carrying a water bottle in one hand was too irregular
and did not allow for use of the fingers to brush away hair,
adjust volume, fix ear phones, etc. So, after that initial
experience, many years later and many many experiments and
proto-types later, we finally launched the Body Bottle in
late 2007.
The design continues to evolve based on user feedback but
one thing is clear, the Body Bottle is the only product on
the market that gives runners and athletes a hand-free, waist-free
and back-free way to comfortably carry liquids. Let us know
what you think!
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